Ivan Zaharov aka Ivgenerate was born in Moscow in 1984, moved to Hungary same year but came back at 5 years old and peacefully spent his childhood in a small town somewhere in Moscow woods. This direct affinity with the nature has served development of his complete perception of a Reality and value of spirit of Nature. Later Ivan has gradually started to reproduce images and sensations on a paper using an oil pastel and paints. Soon his walks have outgrown into an organisation of small and friendly open-airs where he is Djing also as decorating and creativity began to be shown in various directions. “Art is a reaction of the world to our aspiration to learn its through the habitual to us sense organs, and an opening and uniting us with the World and the Universe energy…” Ivan's creativity is more experiment which doesn’t have concrete school and frameworks: it is painting, an oil pastel, a list and vector drawings on clothes and graphic design.